Estate agency board design and branding
Agency Express Managing Director Ben Brookes joins industry presenter Chris Buckler for an Estate Agent Today exclusive interview to discuss the role of estate agency boards, branding and design.
Ben, with over a decade of experience and expertise gave some insightful tips on estate agency board design, and shared his thoughts on which independent agency he thinks has the most effective and distinctive boards.
Ben explained: “What it comes down to is them (viewers) recognising your brand, because what they’re going to remember when they go home isn’t, ‘Well I quite liked that three-bed semi up the street!’ They’re going to remember, ‘It was on somewhere around there, and it was marketed with Ben Brookes Estate Agents.’ So branding, it’s the same as any other form of marketing really, it’s the brand that sticks. So that’s what you want to punch home!”
Watch this short 5 minute video and find out why estate agents remain strongly committed to retaining estate agency boards as a form of branding.